1. Post Modernity and Cultural Studies
- "Unlike the various strands of structuralist criticism, Postmodernism considers images as they relate to and across each other." (McRobbie, 1994: 12)
- makes no connections with life today and practise of cultural analysis, subject is frustrating because of this
- Postmodernism challenges Modernism's hostility of mass culture
- Focussed on memorable 'Text and it's 'purity' from semiological and structuralist critism
- entered a diverse number of volcabaries spreading out from art history to youth culture magazines, record sleeves and fashion spreads
- Baudrillard explores sudden Post Modernist movement as 'exposure to harsh and inexorable light of information and communication
- symbolically, the image assumes contemporary domiance, not possible to talk of image and reality, media and society - each pair has become intertwined
- Images push their way to our social lives control how we look and what we earn
- compete through attention of shock tactics reassurance, sex and mystery - inviting viewers to participate in a series of 'visual puzzles'
- Art, writing, film making and criticism of women - added whole new dimension to critique of high modernism and alternative forms of culture
- Postmodernism appeals to a number of young people, new generation of intellectuals because they are experiencing impermanent work and low career oppurntunities
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