Tuesday, 24 April 2012

Models and Metaphors Introduction

Today was the briefing for Models and Metaphors and although I am slightly annoyed that I didn't manage to secure work experience through the places I applied and hoped for, I am a little relieved that I get to develop my skills further in Uni so that I can improve even further from the last project to hopefully increase the chance of work experience at a later date.

The Brief 

CG arts and animation offers a rich source of metaphoric language that captures a sense of ‘future, fashion and the creative zeitgeist’. The illustration of concepts for new and more established companies and institutions provides important commissions for CG arts and animation. They all seek to establish their identities through metaphoric references to their qualities, often linking aspects of ‘physical’ identification to a broader range of conceptual connotations.
This unit requires the development of a speculative and innovative approach to the promotion of products, organisations and services. It encourages investigation into the construction of brands and identities, and considers examples drawn from contemporary practice, where the potential of digital interventions has made possible the representation of conceptual ideas for advertising, promotion and marketing.

Commission: 100% For this five week commission you are asked to produce a commercial ‘sting’ for a TV channel’s themed week of programming. You will each be given an envelope containing a TV channel and three themed scheduling options. You are asked to choose one as the basis for your commission and produce a sting advert which promotes the scheduled content and embodies the channels brand identity. For example;
The Discovery Channel __________ Week
Egypt, Ocean Predators, or Space Exploration
Commission Choice:
"The Discovery Channels Ocean Predators Week"
Production Criteria:
The ‘sting’ will need to fulfil the following requirements;
• The Sting must contain a CG component(s).
• It must be 10 seconds in length.
• It must contain a suitable audio sting using royalty free source material.
• The sting ‘must’ contain the ‘channel logo’.
• The channel logo must be viewable at the end of the 10 second sting
Submission & Marking
• An up to date blog detailing your progress throughout the project.
• A .PDF version of your blog submitted on disk
• Completion of all technical tutorials.
• A ‘making of’ book detailing the development of the creative & technical aspects of the project
• Attendance at all tutorials & classes.


The Channel is SYFY and week themes are:

  • Invasion
  • Time Travel
  • Classic Sci Fi

A completed 10 second TV Sting in a suitable movie file format.

Channel & Options:

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