Monday, 30 April 2012
Influence Maps of Organic shapes and design for components of Sting
I have decided to hold back any visual ideas until the meeting with Alan tomorrow where I hope to resolve which sort of idea has the right potential to move forward, so I have found a variety of organic shapes and designs to start thinking about what I could incorporate. I may need an environment or character, possibly even both but aim to keep the designing simple so that I don't spend too long. When I know what sort of idea I am going for then I shall look for more variety of organic forms, etc.
Saturday, 28 April 2012
All Channel Sting Ideas to date
I have put all the ideas for the Channel Sting together so that they can all be found in one place and I can easily compare all ideas. I have fifteen ideas for all three themes so that gives me a lot to start playing with and shall now start developing visuals and figure out what works strongly and what would be possible.
All Ideas for Sting Week 1
All Ideas for Sting Week 1
Ideas for Channel Sting 3
This time I got my inspiration from the images I gathered from the advertising book and incoporated an element of Sci Fi to them.
I shall now make a post combining all the ideas together as a scribd document to help to start pick through them and try some early visuals of the better ones.
I shall now make a post combining all the ideas together as a scribd document to help to start pick through them and try some early visuals of the better ones.
Invasion
·
An Aftermath city with junk/ metal scraps
that all react and join together t form an alien craft which flies towards the
camera and pans round to see a group of them fly off in the distance. Followed
by logo
·
A normal town where a substance gets poured
over and transforms everything in it’s path into a gooey form and becomes
animated by it – the gooey forms run up the screen and form together to create
the logo
·
An alien city where massive of cracks appear
and a range of alien – like vines shoot up and wrap around and consume it,
small pollen lights float up and off screen which the camera follows and they
light up the logo
·
A character crashes into the logo and breaks
into multiple alien – like forms that run towards the camera
·
A small child character founds a small creature
such as a lizard or monkey and tries to go up and stroke it but then the
creature forms it’s wings and flies off, the child looks up to see a whole
group flying above them. Followed by logo
·
A robot makes a shape in the shadows which is
copied and then makes a new shape that the shadow doesn’t copy but instead
turns into a hand and pulls it through the wall. Followed by logo
·
A small dog character sniffs a pile of rubble
and licks it which transforms it into an army of robotic dogs (through static
charge) and chases the normal dog off the screen. Followed by logo
Time Travel
·
A character stares at a poster on a wall and
leans on it. It falls through into another world/ time and the logo rises from
the centre – camera zooms into logo
·
A character walks into a tunnel and combination
of swirling colourful lights fill the inside as it walks through. At the other
end it walks into a new world/ time zone
·
Character steps into an elevator and presses
the button and goes up, the elevator pushes into a new place and lands into
past/ future
·
Character walks up to an exhibit of a futuristic
car, etc and walks through it and turns back to see a very old version of it
indicated that the character has time travelled. Followed by logo
·
A character walks into a museum and a flash
of electricity or a glow of light/s and the exhibits come to life and a few
forms of the past run across the screen. Followed by logo
Classic Sci Fi
·
An object first seen as normal and then a b-movie
like form e.g. plant monster grows from it and takes it over. Followed by logo
·
A hand wonders onto screen and walks into
another robotic one, the robotic hand realises particle jets and hovers off and
the other hand looks at it in wonderment. Followed by logo
·
A robot/ character looks at an exhibit set in
the future of an unusual object, turns it’s back and an alien noise occurs, the
character looks back and the object has gone. The object has become a ship and
flies off screen behind the character. Followed by logo
·
A noise of hammer hitting metal leads the
camera in to view a real – like hand and then moves across to show it is
connected to a robotic arm – building a machine, ship, etc. Followed by logo
·
A robot stands in front of a metal form of canvas
and fires up it’s laser and the noise crackles as it works into it. The laser
shuts down and then the camera focuses on the artwork which is the logo
Image Inspiration from Creating Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken
I found some images in the book with interesting style and visual interpretations that I could use as influence for further ideas for my channel sting.
Friday, 27 April 2012
Ideas for Channel Sting 2
I used the images from the influence map to help me to create fresh ideas so I tried to push each theme and come up with some new ideas while it was fresh.
·
A curious cheesy robot looks at logo and then
jumps onto it. When the two make contact, the robot splits into smaller
versions of itself
Invasion
·
Camera pans in a Post Apocalyptic City and
sees small creature running across and crashes into logo and turns into dust
·
Ship hovers near a cloud, a noise grows
closer and an alien ship peers through and shoots it with a laser, the ship disintegrates
and then reforms into logo
·
A small character looks out to see alien
swarm flying towards it, so character runs away and escapes them. The character
stops and signs but then a bunch of shadows and lights of the swarm cover the
ground surface and slowly land, fades into logo
·
Character feels something strange inside of
it as it squirms. Character explodes into a mass of alien mess and the logo
emerges covered in it
·
A giant robotic form stomps across a Post Apocalyptic
City and sees something small hiding away, robot pokes it and logo comes out
and grows to become bigger than robot and then logo taps robot to make it
dissolve into particles
Time Travel
·
Small character looks at an oval portal and
steps into it halfway to see a past world, character tries to struggle back to
it’s world but portal entraps it completely
·
Small character looks at a clock and touches
it, it unravels and loops round the character and then both disappear
·
Character bumps into logo and wisps of colour
emerge from it and engulfs character in light and both spin in a chaotic
pattern of swirls and then emerge at new place with the character dizzy and
then camera pan across to logo
·
A laboratory from the future with electric
pylons powering up and then one giant flash and a dinosaur (or something else
from the past emerges )
·
A character bounces around and then spins
around quickly and colour patterns swirl around it. The character stops and
discovers it is in the past or future
Classic Sci Fi
·
Character looks curiously at pod-like object
and goes inside, door closes behind it and flies off screen
·
Flying saucer hovers and bumps into logo, the
saucer transforms into words ‘Classic Sci Fi Week’
·
A small character walks by hillside and hears
a noise, a giant b-movie creature e.g. ant crawls up and creature screams and
runs from it and bumps into another of the creatures and forms into logo
·
Small insect such as dragonfly hovers over to
the logo and taps it, the creature enlarges and flies straight at the screen. Flashes
black and then logo appears
·
Stationary robot sits in one spot, logo zaps
it with electric spark and then robot moves around logo moving manically and
then heads straight to the camera and exits scene
Wednesday, 25 April 2012
Influence Maps for Themes of Sting
I gathered image responses to the three themes of Invasion, Time Travel and Classic Sci Fi to start looking at colour schemes and design to understand how each theme can visually translate as multiple meanings.
Ideas for Channel Sting 1
These are ideas I came up with yesterday, I shall update and create a complete list when I have more ideas into a Scribd document.
Ideas
for Channel Stings
Invasion
·
A group of space ships flying and attacking a
block of ... and their lasers, missiles or ... blow chunks out and then camera
pans to show the logo formed from it.
·
An alien trying to capture logo and thinks it
has upper hand but then logo turns back and engulfs creature
·
A
substance – like form engulfing a city/ planet/etc, then it grows up until it
forms logo
Time Travel
·
A flash of new logo and then vanishing
through time-machine like object (or logo itself could be time machine), flash
of electricity and then returns to old logo – to simulate the travel
·
Character gets zapped into the future and
looks up and sees on bill board or advertising tower ‘SyFy Time Travel Week’
·
Begin in a simple – like place or character starts
as fresh colour contemporary but then shifts into black and white – screen
could become grainy, lines on screen and then fade into logo
·
Object/ character teleports from white space
to futuristic – like planet – bright colours, etc and then forms change through
interference into old fashioned man – made – like world e.g gears rotating that
pushes up the logo
·
A portal that starts up (Star Gate – like),
an old object comes through and then transforms into new logo (or alternative)
Classic Sci Fi
·
A b-movie like space ship files through
futuristic city/ or no space and then propels beam so that the logo forms
·
A scene from classic film used for foundation
of sting e.g pod – like creatures from war of the worlds attacking and react
this through another character
·
Logo could glow cheesy Sci Fi green and
project light onto surface casting Logo on it
·
Massive purple blob substance rises up as
watery – like dripping and covering space which then pans round to focus on b-
movie style ship coming in using it’s laser to destroy the blob, the remains
form together to create logo
Music Research 1
I had a look on the website freeplay Music.com and found some styles that have potiential and could be worked in or edited later. I was mainly looking for soothing sounds but found some sci fi inspired and robotic - like sounds as well.
- Leave Me Alone by Dean Barrett - http://freeplaymusic.com/search/preview_file.php?id=2381&dur=0&type=mp3
- In the Mist by Pete Calandra - http://freeplaymusic.com/search/preview_file.php?id=2727&dur=0&type=mp3
- Quaker Underscore by Taros Mashtalir - http://freeplaymusic.com/search/preview_file.php?id=6963&dur=0&type=mp3
- Inner Beauty by Louise Annette Smart - http://freeplaymusic.com/search/preview_file.php?id=7305&dur=0&type=mp3
Music Observation
Looking back over the Commercials and stings I found yesterday, I realised that they tend to incoporate soft techno chimes that sometimes includes narration or robotic/ space organic sound effects.
I found a soundtrack series of Sci Fi music created by Chan Walrus and they offer a range of styles and starting points of what I might look for.
I found a soundtrack series of Sci Fi music created by Chan Walrus and they offer a range of styles and starting points of what I might look for.
Tuesday, 24 April 2012
House of Imagination Promo
SyFy's various Indents and Stings from the past
I gathered some various examples of different channel stings that was used in the past or that are currently used to get some understanding what has worked before.
Research on SyFy and Thoughts
SyFy is a more ownable trademark compared to the previous version known as Sci Fi. Sci Fi became too generic so the brand changed so that it could be portalable to all digital platforms such as Itunes and it's 'umbrella' name could extend the banner as SyFy Games, Films and Kids.
An average audience of 3million people, the channel focusses on the themes of Fantasy, Paranormal and Horror to combine imaginative worlds for new creative ideas for shows. They adopt the title 'Imagine Greater' as their identity to gain the audience's reaction and excitment that they can experience when viewing their shows.
Thoughts
'Imagine Greater' responds to a fantasy hyper real so I need to concious of this when designing
I found a designed character (possibly in the development stages) that was used for the ID for Sci Fi in an earlier design and this might be useful to also consider if I decide to incoporate a small character/being in the channel sting.
Dvein updates:
1. Introduction of the curious and monocular “Sapojo” character in an ID for SyFy (seen above), directed and animated by Dvein, music by Flow Audio.
An average audience of 3million people, the channel focusses on the themes of Fantasy, Paranormal and Horror to combine imaginative worlds for new creative ideas for shows. They adopt the title 'Imagine Greater' as their identity to gain the audience's reaction and excitment that they can experience when viewing their shows.
Thoughts
'Imagine Greater' responds to a fantasy hyper real so I need to concious of this when designing
I found a designed character (possibly in the development stages) that was used for the ID for Sci Fi in an earlier design and this might be useful to also consider if I decide to incoporate a small character/being in the channel sting.
1. Introduction of the curious and monocular “Sapojo” character in an ID for SyFy (seen above), directed and animated by Dvein, music by Flow Audio.
Logo Variations and Ident Stills
In the previous post I mentioned how the logo was adaptable to different styles because of how simplistically it has been designed, I have found examples where this has been done.
Channel Identity and Program Listings
To get a sense of what SYFY is in a graphic and entertainment point of view, I looked at their identity through branding and what shows would usually feature on this channel.
Uses a simplistic font and colour scheme that is bold and able to adapt to different themes and styles according their shows. Below are channel listings of popular shows on this channel to give a feel of what is interms of target audience, etc.
Warehouse 13Todd & the Book of Pure EvilThe UFO FilesThe TickThe Almighty JohnsonsSmallville S7Robot Chicken: Star WarsRieseLost Girl S2Legend QuestHaven S2Fact or Faked: Paranormal FilesDestination Truth S4Destination Truth S2Destination TruthBuffy the Vampire Slayer S7Angel S4AlphasA Town Called Eureka S5
Uses a simplistic font and colour scheme that is bold and able to adapt to different themes and styles according their shows. Below are channel listings of popular shows on this channel to give a feel of what is interms of target audience, etc.
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